Harnessing Viral Real Estate Marketing with MySpace
I know it sounds terrible, but “viral marketing” has nothing to do with a “computer virus”. So what is viral marketing? Just what it sounds like; marketing so powerful that it spreads like a virus, getting one person after the other in a rapid fashion.
Some people call it “buzz marketing”, meaning marketing that utilizes some smart trick or tactic to create a great buzz, almost automatically like wildfire. This method is very popular and effective among real estate professionals like investors, realtors, agents, brokers, and the like. Obviously, it is a tremendous trick to reach success.
Let me give you a clear example. Picture sending an email, message or bulletin about one aspect of real estate to 100 people, and 15 of those 100 send it to 100 more, and 15 of those folks send it to 100 more and so on and so forth, until you have reached hundreds of thousands.
This is the magic of viral marketing, spreading your word to more consumers than you ever thought possible. You aren’t going to believe the power that you have when you market your business this way. Like a religion, you’ll be converting people to your message, and they will then spread that message to others.
The key way of doing this is by tapping into the massive popularity of online games, videos, graphics, and the like on social media powerhouse sites like MySpace to create a huge base of online friends and members.
Take advantage of this viral approach when you send out any messages, bulletins, comments and blogs into the market. My training series is comprised of 30 easy-to-follow videos that will take you step by step to your own success in real estate, chiropractic practice, network marketers and so many more.
In actuality, I caution you against marketing directly on any of your profiles, as it can come across as “spammy” and will quickly turn your potential real estate prospects off. Additionally, MySpace will also delete your account, flag your email and take your IP address so you cannot participate on the network again.
You don’t want to lose your opportunity to harness the power of Web 2.0, so make sure you do it the right way from the beginning. Draw a huge friend list with a personable profile, and begin to market ever so softly to your new friends.